Coca-Cola releases NFT collection on the blockchain of cryptocurrency exchange Coinbase
The Coca-Cola Company has released a collection of NFTs on the blockchain of the cryptocurrency exchange Coinbase
Coca-Cola tokens contain works by emerging artists and world art, including Edvard Munch's "The Scream" and Johannes Vermeer's "Girl with a Pearl Earring"
Coca-Cola has issued a series of non-fungible tokens (NFTs) called Masterpiece on Coinbase's new Base network, with 50k assets issued at the time of publication.
The base is a so-called Level 2 (L2) blockchain, with Coinbase's cryptocurrency exchange team behind its development. After several months of work in test mode, the network was fully launched on August 9. The launch was timed to coincide with the Onchain Summer program, which included a hackathon for developers and several blockchain-related initiatives in art, music, and games.
Coca-Cola tokens contain both works by little-known artists and works of world art
Eight different NFTs are available so far, with prices ranging from 0.0011 ETH ($2) to 0.014 ETH ($25.8). The NFT collection is based on the corporation's recent ad campaign, which was partially created using artificial intelligence.
In August, it became known that former US President Donald Trump invested up to $500 thousand in cryptocurrency. The funds of the former President of the United States are stored in an Ethereum wallet. According to the media, it may be related to a number of Trump's past projects - in particular, a collection of non-fungible tokens (NFT), which he began selling after he left office as head of state.
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